![](/archive/assets/56888e03ea929a946b0ca73f.jpg) News & Updates # The Power of SLOW Goes Global: Our International Launch at Expo West 2026 March 3, 2026 Most coconut drinks start with the nut. Ours starts with the flower. On March 3, 2026, The Power of SLOW made its US debut at **Natural Products Expo West 2026** in Anaheim, California. It was the first time our coconut flower sap drinks met American buyers, retailers, and shoppers on home ground, at the largest natural and organic products event in the United States. For a team that taps palms in Rizal, Southern Palawan, every day of the year, that was a long way to carry a can. Here is what we brought, why we chose Expo West, and what the launch means for the farmers behind every sip. ## What Is Coconut Flower Sap, and How Is SLOW Different From Coconut Water? Coconut flower sap is the nectar a coconut palm sends to its blossom before a coconut ever forms. Our tappers collect it by hand from the flower, a practice Filipino farmers have kept for generations. Coconut water comes from inside the nut. SLOW comes from the step before that. Lionheart does not grow coconuts for oil, copra, or water; every product we make, from SLOW to our CÓCOES aminos and syrups, starts with this one raw material. The sap is naturally sweet, so SLOW carries **no added sugar**. It also brings amino acids, electrolytes, vitamins, and minerals from the palm itself, with no artificial additives. At Expo West, we poured it in still and sparkling formats. ## Why Did We Launch at Expo West? Expo West runs every March at the Anaheim Convention Center, and it is where natural and organic brands go to meet the US retail trade. The 2026 edition ran March 3 to 6, its 45th year. North America is also expected to hold the largest share of the global organic food and beverage market, which made it a logical first stop for SLOW in the US. SLOW did not arrive untested. Before Anaheim, the range had earned: - **Best Beverage 2024 and 2026**, KATHA Awards for Food (Philippines) - **Most Innovative Product**, MIMAROPA region - **Editor's Top Pick, Leaders of Sustainability**, Food & Beverage Magazine, September 2024 - **Shortlist, Best Beverage Product**, Gulfood Innovation Awards 2025 At **Booth 2882**, visitors sampled the lineup, met the team, and heard how a drink from a palm blossom in Palawan reaches a shelf in California. ## Where Does Every Can of SLOW Come From? Every can traces back to one farm in Rizal, Southern Palawan, and the farmers who work with it. There, Lionheart has planted **600,000+ coconut palms** in partnership with the Indigenous Peoples Community on whose ancestral land we operate. Through our Partner Farm Program, smallholder farmers across southern Palawan tap their own palms under the same quality system, with agronomy support, harvest scheduling and agreed payment terms. Sap is fragile. Once tapped, it has to be processed within hours or it spoils, so our farm and factory sit side by side and run 24 hours a day, seven days a week. That is how a drink made from a blossom can travel from Palawan to Anaheim without losing what makes it worth drinking. We farm using regenerative organic practices, taught through Lionheart Academy's weekly Learning Saturdays. Separately, our operation holds **USDA Organic** and **EU Organic** certification, **BRCGS Grade AA** for food safety, and a **SMETA** ethical trade audit. ## Why Call It The Power of SLOW? The name is a bet against the rush. The functional drinks aisle is crowded with big promises, and we wanted SLOW to keep things simple: good taste, honest ingredients, and a price people can come back to every day. "Most Americans know coconut water, but coconut flower sap is the next evolution," said Christian Eyde Moeller, Co-Founder and CEO of Lionheart Farms, at the launch. "We're expanding the coconut category with a clean, all-natural option that fits everyday drinking habits, whether you're a busy professional, parent, or athlete." He put the idea behind the brand more plainly: "For a world always in a rush, the power of slow wins. It's about mindful hydration that works for real life." There is a second meaning, too. Coconut farming in the Philippines has long struggled to keep young people on the land. A brand that pays off in US retail is one way to change that math. As Christian wrote ahead of his April 2026 keynote at Far Eastern University: > "The next generation will come from those who no longer see farming as something to escape. They will come from those who see it as something worth building." We don't have all of that figured out yet. But every can sold abroad is a small vote for that future. ## What Comes After Expo West? Anaheim was a starting line. SLOW is now the lead brand of our coconut sap business, and alongside it we are introducing sap sugar, sap concentrates, and ingredient-grade sap products to priority markets. Online, we are building cross-channel commerce with Huginn, our AI commerce engine, which already runs on Amazon and is expanding to 18 storefronts in its first phase, led by the United States and China. For buyers and private-label partners, the same farm and factory that make SLOW also supply bulk aminos, vinegar, syrup, and condiments. Want to try SLOW or carry it? Visit [drinkpowerofslow.com](http://www.drinkpowerofslow.com), follow @drinkpowerofslow, or write to the SLOW team at hello@drinkpowerofslow.com. ## Frequently Asked Questions ### What is The Power of SLOW? The Power of SLOW is a range of still and sparkling drinks made from organic coconut flower sap by Lionheart Farms in Palawan, Philippines. The drinks have no added sugar; the sweetness comes from the sap. ### When and where did SLOW launch in the US? SLOW made its US debut on March 3, 2026, at Natural Products Expo West 2026 in Anaheim, California, at Booth 2882. ### Is coconut flower sap the same as coconut water? No. Coconut water comes from inside the coconut. Coconut flower sap is collected from the palm's blossom before a coconut forms. ### Where is SLOW made? SLOW is made at Lionheart's integrated farm and factory in Rizal, Southern Palawan, using sap from our own palms and Partner Farm Program farmers. ### Can businesses buy SLOW or private-label coconut sap products? Yes. Lionheart supplies finished SLOW and CÓCOES products, plus bulk and private-label aminos, vinegar, syrup and condiments. Contact communications@lionheartfarms.com.ph. - [Slow](/blogs/press-releases/tagged/slow) ### About Lionheart Farms Lionheart Farms (Philippines) Corporation makes every one of its products from a single raw material: organic coconut flower sap. Founded in 2015, the company has planted more than 600,000 coconut palms in Rizal, southern Palawan, in partnership with the Indigenous Peoples Community, and processes sap 24 hours a day in its own BRCGS Grade AA certified factory. Lionheart supplies bulk ingredients, private label and product development to food and beverage brands, and sells under its own brands CÓCOES and The Power of SLOW. Its non-profit partner, Gabay Kalinga Foundation, runs education, livelihood and community development programs. Learn more at lionheartfarms.com.ph. Media requests: [communications@lionheartfarms.com.ph](mailto:communications@lionheartfarms.com.ph) [Back to News & Updates](/blogs/press-releases) ## More _From Lionheart_