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News & Updates

# The Power of SLOW Wins Most Innovative Product at Obra MIMAROPA 2024

December 12, 2024

As 2024 draws to a close, Lionheart Farms' The Power of SLOW continues to make waves in the beverage industry, having secured the Most Innovative Product Award (Food Category) at this year's Obra MIMAROPA: A Tatak Pinoy Brand Regional Trade Show. The prestigious recognition, awarded during the October showcase at Glorietta Activity Area in Makati City, marks another milestone in the brand's remarkable year.

The [Department of Trade and Industry (DTI)](http://dti.gov) organized [Obra MIMAROPA](https://www.dti.gov.ph/regions/mimaropa/mimaropa-news/obra-mimaropa-wraps-up-historic-trade-show-entrepreneurs-creatives/) to empower Small and Medium Enterprises (SMEs) by providing a platform to showcase local products, promote cultural heritage, and drive economic development.

The Power of SLOW exemplified this mission by reimagining Tuba into a contemporary beverage that appeals to modern consumers while honoring traditional methods. The drink, crafted from organic coconut flower sap, demonstrates how heritage products can be innovatively transformed for today's market. 

Designed for mindful hydration and sustained energy, The Power of SLOW bridges heritage with modern innovation. This new iteration of Tuba has captured the hearts of consumers and judges alike, earning its place as a celebrated product of MIMAROPA.

This recognition builds on The Power of SLOW's earlier achievement this year, when it won the Katha Awards' Best Beverage of 2024, establishing its position as a leading innovator in the Philippine beverage industry.

Also Read: [‘The Power of SLOW Named Katha Awards’ Best Beverage of 2024’](/blogs/press-releases/the-power-of-slow-by-cocoes-named-kathas-best-beverage-of-2024#:~:text=Beverage%20of%202024-,'The%20Power%20of%20Slow'%20Named%20Katha,Awards'%20Best%20Beverage%20of%202024&text=Lionheart%20Farms%20is%20proud%20to,Special%20Citation%20for%20Sustainable%20Practices.)

During the October trade show, The Power of SLOW stood alongside other remarkable Palaweño exhibitors, including Bambuhay Handicrafts of Busuanga, Culandanum Arts and Crafts of Aborlan, Ara Pilak Zero Waste Goods, Palawan South Sea Pearls, and Palawentas Native Handicrafts. Together, these enterprises showcased MIMAROPA's rich tapestry of creativity and craftsmanship.

Reflecting on the award as the year comes to an end, Ms. Lisette Gregorio, National Sales Executive of Lionheart Farms, shares,  “It was truly an honor to be recognized with the Most Innovative Product for Food Award. The announcement took us by surprise but also served as a powerful affirmation of our efforts and commitment to innovation while respecting traditional practices."

As Lionheart Farms prepares for 2025, they express their gratitude to Obra MIMAROPA and DTI Philippines for this significant recognition and congratulate all participants who demonstrated the region's exceptional talent and creativity throughout the year. For more information about The Power of SLOW, visit [](http://www.cocoes.com/slow "The Power of SLOW Website")[www.drinkpowerofslow.com](/www.drinkpowerofslow.com "The Power of SLOW Website").

The award serves as a promising conclusion to 2024 and sets an optimistic tone for the brand's continued innovation in the coming year.

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### About Lionheart Farms

Lionheart Farms (Philippines) Corporation makes every one of its products from a single raw material: organic coconut flower sap. Founded in 2015, the company has planted more than 600,000 coconut palms in Rizal, southern Palawan, in partnership with the Indigenous Peoples Community, and processes sap 24 hours a day in its own BRCGS Grade AA certified factory. Lionheart supplies bulk ingredients, private label and product development to food and beverage brands, and sells under its own brands CÓCOES and The Power of SLOW. Its non-profit partner, Gabay Kalinga Foundation, runs education, livelihood and community development programs. Learn more at lionheartfarms.com.ph.

Media requests: [communications@lionheartfarms.com.ph](mailto:communications@lionheartfarms.com.ph)

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